Digital Marketing Trends

In today’s world, a digital presence is everything. Here’s how you can increase your online presence:

Progressive web apps (PWAs)

This is a relatively new digital marketing trend in that it started in 2018 with large companies like Twitter, The Financial Times, Flipkart, Wikipedia, and with great results. This option may now start to become lucrative in 2021 for smaller businesses as well. Having a mobile site—or ideally, a responsive site — can help the user experience, but even then there can be hiccups. And a site that is lagging or difficult to navigate in the slightest will still leave a bitter taste in a customer’s mouth, leading to a missed opportunity or even a tarnished reputation. Would you consider purchasing from a brand if its website looked shabby or didn’t respond well? The answer is probably no. With the large influx of customers on mobile, Progressive Web Apps, which are an amalgamation of the benefits of browsing on a mobile browser and mobile app, are increasing in appeal.

Virtual reality

Virtual Reality or VR is the use of computer technology to create simulated environments. VR allows you to experience and interact with a 3D world that isn't real by putting on a head-mounted device for display. The device creates a 3D virtual world, which is immersive and almost authentic by receiving inputs from the computer.

The engagement potential of VR makes it a potent tool for learning as well as for entertainment. If used carefully, it can help users develop a range of competencies and talents.

YouTube VR is a standalone app optimized for VR. You already know what YouTube is. With YouTube VR, you can choose to view any video with an immersive VR experience. You can subscribe to channels in this app, add playlists, and watch history just like the YouTube app.

Voice search

When using voice search, a person's query is usually answered immediately without them bothering to scroll through the various options available on the screen. With text, we tend to scroll the rest of the listings on a search results page. With voice, the user inclines to go with the first thing that pops up as this usually answers their questions satisfactorily.

Chatbots

Chatbots enable brands to engage in conversations with their customers to create better customer relationships and drive more sales. Businesses have discovered the ease and efficiency of chatbots when it comes to consumer products. Oracle surveyed in 2016 on the future of customer service.

What does it mean to be a Mavrik? To us it means fearless, relentless, no-holds-barred marketing and support of local businesses. We believe in advertising and we believe in making smart, educated, experience-based, data-driven decisions to effectively spend your marketing dollars. We are problem solvers. We believe that the message you send to your customers is of extreme importance. Contact us today!