Social Media & Video: Better Together!

A marketing strategy is equal parts storytelling, equal parts multimedia. When a marketing team decides what story the brand of a business should tell, what follows is deciding what type of media best tells that story to their customer base.

For instance, some customers enjoy reading blogs to consume educational content, while others prefer podcasts while they drive or work. But one category is huge when it comes to marketing and advertising digitally: visual imagery.

Photos, memes, and videos dominate the digital marketing spectrum today. But while videos not only account for nearly all social shares compared to still imagery and text, figuring out why this is the case is essential to planning how you generate quality video content for your digital presence.

So Why Video?

Before the evolution of the Internet, television commercials were the digital video marketing of yesterday. Compared to today’s video versus image and text battle, television commercials were interactive with color, motion, sound, and music, whereas billboards (the meme of yesterday) were static and easily forgotten.

Fast forward to today: video is still interactive, and those elements that make up videos of all kinds still prompt a more urgent response in our brains as opposed to something static. This is mainly because in a world of infinite scroll features, as found on Facebook and Instagram, still images have become more of a nervous twitch.

While you scroll, you stop momentarily to look at an image with a post below it, you think about it for a millisecond or less, and move on. Video is interactive enough to hold even the shortest attention span because it activates more senses, and motion intrigues our brain.

Meaningful Content

Just because video physically proves to be more engaging than still images and text, that does not mean all videos are an instant win. Content is still king, which means that the content of the video must be engaging.

There are about 8 billion video views per day on Facebook furthers this point. So how do you stand out? A marketing agency like Mavrik Media Group focuses not only on telling your story but all the idiosyncratic ways in which video media in your digital marketing plan can capture an audience.

Because multiple senses are activated, quality content means a script that is easy to understand, relatable imagery, and music that brings out emotion. Similar to your favorite movie or streaming series, these facets come together to trigger a feeling in you, and the same occurs in video marketing.

Marvik Media Group

It is not wise to handle all of your marketing alone; Mavrik Media Group is here to help! Your brand awareness is tied to your digital marketing, and those efforts not only bring you new customers but should connect with your long-term ones. Visit us online today to learn more! Call us at 405-463-4160, or shoot us an email.

Sources

https://www.socialmediatoday.com/news/4-ways-social-media-videos-can-benefit-your-business/541559/

https://sparksight.com/blog/online-marketing-blog/6-benefits-video-social-media-strategy/