Digital Marketing Trends to Watch For in 2023
As technology advances more and more, businesses must keep up with the ever-changing, ever-growing digital marketing trends. Consumers are looking for relevant brands that stay on top of the latest marketing techniques, and it's your job to attract your audience by using them. The more you adjust, the more you can increase visibility, build your brand, and increase profits!
Look at some of the most prominent digital marketing trends to watch out for in 2023:
Google Business Page. If you still need to create a Google Business Page (GBP), now is a perfect time, especially if you are a small, local business that relies on regional customers. Your GBP listing ensures that your business comes up as a result of a "near me" search (how many times have you Googled "Italian food near me" or "plumber near me?"). You can also ensure that all the information about your business is correct, including business hours, phone number, address, etc. Most importantly, once you're a verified business on Google, you can guarantee that no one else can claim your business and commit fraud by acting as the owner.
Voice and Visual Search. Consumers are looking for an easier way to search for what they need, and voice and visual search is the new way to do that. The best way to prepare for that is by choosing keywords that people are more likely to use when asking Siri or Alexa to perform a search. For example, instead of "food near me," people are more likely to ask, "What restaurants are open near me?" Choose the keywords people are more likely to use when using voice searches. Similarly, with visual searches, make sure you tag high-quality visuals on your website with descriptive keywords.
Email Marketing. Email marketing is here to stay, mainly when announcing product launches. Send emails to a subscriber list to reach loyal customers and newer subscribers waiting to complete a purchase. Notification of a product launch could be what consumers are looking for and could widen your profit margins too!
Influencer Marketing. Influencer marketing continues to boom throughout every platform, and it is one of the most cost-effective ways for brands to promote their products and expand their reach. For every $1 spent on influencer marketing, businesses, on average, bring in another $5.20! Just make sure you choose the right influencers for the audience that you're targeting - if they reach an audience uninterested in your industry, then it's wasted marketing dollars.
Chatbots. Consumers want answers exactly when they want them – usually outside work hours. Investing in a chatbot on your website can fix this problem. Via a chatbot, you can engage with consumers, answer questions, and assist them with their needs whenever they need help.
Trust Mavrik Media Group to take your business to the next level! We offer many services, including website development, social media, brand design, video production, and more. We believe in advertising and making intelligent, educated, experience-based, data-driven decisions to spend your marketing dollars effectively. Visit our website to learn more, or schedule a consultation today!