Recent reports show over half of businesses are predicting a market recession in the next 12 months, resulting in many of those brands planning to drastically cut marketing budgets in fear of a decrease in profits.
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With the new year in full swing, now is a great time to look at your business strategies and see what you can adjust and where you can improve.
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As technology advances more and more, businesses must keep up with the ever-changing, ever-growing digital marketing trends.
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Outside of products and services, marketing is one of the most important things a business can do. No matter what industry you’re in, it’s crucial that you have a clear and defined marketing strategy to bring your business success.
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New and experienced business owners know the importance of having a strong brand identity. However, brand identity is so much more than having a good logo: it's about how your entire brand presents itself in your industry and how you interact with your audience, customers and employees included.
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Nowadays, building a brand with its own unique profile isn’t just for big companies with huge marketing budgets.
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