Finding the Right Keywords for Your Business
If you’re trying to bring more customers and potential clients to your business, then search engine optimization (SEO) is the way to do it. Improving your SEO will increase website traffic, attract new customers, and bring you more profits faster than almost any other digital marketing effort. The key to good SEO: choosing the right keywords!
Picking the right keywords will help you tailor the content that you’re making to what consumers are searching for, helping you expand your audience and overall business. So how exactly do you pick the right keywords? Read on for some of our quick tips on finding the right keywords for your business:
Keyword Research. Use research tools to help you find the best keywords. There’s no point in using keywords that lots of businesses are using, but you also don’t want to use a keyword that no one is searching for. Researching keywords will give you a good idea of what keywords aren’t being overused and which ones are. Some of the most popular keyword research tools are Keywords Explorer, SEMRUSH, Raven tools, and Google Ads tools.
Create Content with Keywords. Make sure you pick keywords that make sense for you and your business, meaning choose keywords that you can make content around. Picking keywords that you’re not using or not using in a meaningful way is pointless. For example, try to use keywords that you can create blogs around so that consumers have clickable links and reasons to visit your website. Similarly, make sure the blog content aligns with what the customer is searching for– if a consumer is searching for “how to bake a cake,” then writing a blog about how you sell the best cakes or baked goods doesn’t align.
Pay Attention to Keyword Rankings. Keyword rankings refer to the likelihood that your website will be seen when a keyword is searched. Some keywords are going to be harder for your website than others, while others might be easier for your site to rank but aren’t being searched too often. It’s a delicate balance, and that’s why it’s essential to pay attention to how a keyword ranks. The more a keyword is being used, the harder it will be for your website to rank and the more backlinks you may need for your website. Use tools like Keyword Explorer to help you look at keyword rankings.
Use Long Tail Keywords. Sticking to shorter keyword options may be tempting, but don’t forget long-tail keywords. Long tail keywords are keywords with three or more words in them. While they usually have lower search volumes, they can attract more consumers to your website and have less competition than shorter keywords, making it easier for your website to rank. It’s low cost and minimal risk!
Study Your Competition. Last but certainly not least, make sure you’re looking at what keywords your competition is using and the content they are creating around those keywords. It will give you a good idea of what keywords similar businesses in your industry are targeting and what customers are looking for when they search for them. Looking at your competition will broaden your list of keywords or even show you some obvious ones you may have forgotten!
Trust Mavrik Media Group to be your digital marketing specialists! We create unique marketing solutions for your business so you’re getting the growth and success your business needs. In addition to geofencing, we also offer website development, content creation, social media strategy, brand identity and design, and much more.
Visit our website to learn more, or call us at 405-463-4160 to get started! Ready to start now? Schedule an appointment today!