What Can Online Reputation Management Do For Your Business?
If there’s one thing businesses have learned about maintaining an online presence, it’s the importance of online reviews. Over 85% of consumers will trust online reviews from other buyers, proving that a positive review can make or break your business. But what happens when you get a negative review or comment on social media? Knowing how to deal with these scenarios is essential in curating a positive brand image for your business. That’s where online reputation management comes in!
Online reputation management refers to managing your online presence so that consumers have a positive experience when looking for information about your business. In essence, online reputation ensures that you always have a positive image. But there are several other benefits to managing your online image. Here are just a few of the other advantages that online management can do for your business:
Increases Sales. An excellent online reputation will bring you more sales. As we said, when consumers read good reviews from past buyers, they’re more likely to follow through on a sale with your business. And don’t miss a chance to interact with a negative review either—when consumers see you respond empathetically and proactively to an angry customer, they’re still likely to look further into your products and services.
Boosts Visibility. Think about the brands that you interact with online. Do you trust the ones that are frequently active or the ones who sporadically post? Proper daily management of your online presence so that you can update consumers and interact with your audience is essential in boosting your visibility. The more you post and curate an online image, the more consumers you will attract.
Creates Business Insights. When past buyers leave reviews, they’re likely to leave constructive feedback for your business and how you serve customers, giving you valuable business insights that can change and improve how you interact with past, present, and future buyers. There may be something you could be doing that you’ve never considered that will bring you even more sales!
Builds Trust. Good reviews and a strong internet presence will create trust and credibility with other internet consumers. Using software that will control what reviews (hopefully only positive ones!) consumers see will go a long way in building that trust. Similarly, responding to negative reviews will create trust, as future customers can see a genuine and caring approach to resolving issues. Customers will not buy from brands they don’t trust!
Trust Mavrik Media Group to be your digital marketing specialists! We create unique marketing solutions so you’re getting the growth and success your business needs. In addition to geofencing, we offer website development, content creation, social media strategy, brand identity, design, and much more.
Visit our website to learn more, or call us at 405-463-4160 to get started! Ready to start now? Schedule an appointment today!